DEVIN THE DUDE
Back in the day, when discipline via belt and/or extension cord was perfectly
legal, there were two things you “bet’ not” get caught with in your mama’s
house: a bad report card and a Richard Pryor album. If you got an “F” in
English, you’d expect to get a whupping along with an “I only did it because I
love you” speech.
But if you ever got caught listening to one of Pryor’s comedy albums (where
there were plenty of A’s, B’s, F’s, and S’s in the English language) you’d get
one of those beatings that taught you how to use syllables
(“what-did-I-tell-you…”).
Devin Copeland, better known as Devin the Dude, definitely knew the
repercussions of listening to a Richard record, so he always had a Plan B in
case his mother walked in the room. “Man, shiiiit,” he grins while reminiscing
about listening to Pryor. “I was never caught because I always had an
alternative vinyl on the side to cover it up.”
In between switching and hiding records, Devin managed to listen to just enough
Pryor, Redd Foxx, Rudy Ray Moore, and Blowfly to create his own brand of rap
music that meshes adult humor with exceptional lyricism.
“I used to love to listen to comedy, and I’d get a blast from the vinyl they had
back in the day,” says the Houston native. He also was inspired by the likes of
Johnny “Guitar” Watson, The Bar-Kays, The Ohio Players, and Bootsy Collins.
“When I started rapping I figured I’d put some humor in it,” he says.
Even though his unique style and ability to keep people laughing through their
tragedies can easily garner Devin distinctions like “The Richard Pryor of Rap,”
a deeper look would show you that unlike Mr. Pryor, Mr. Copeland would much
rather make fun of life itself than poke fun at his own.
“The people want to hear certain things but it wouldn’t make them happy or feel
good if I’m always talking about me,” says Devin when asked why he doesn’t say
much about his personal life. “I would like to have something that they can
listen to and relate to other than talking about what my problems are.”
Without relying on bleak tales about gunplay, botched drug deals, and dead
homies, or imaginary tales about Maybachs sitting on 24’s, Devin has developed a
cult following by crafting tunes centered around the struggles of an ordinary
man.
His first and second solo outings, 1998’s severely slept-on The Dude, and 2002’s
critically-acclaimed Just Tryin’ Ta Live, came packaged with an original blend
of witty, laid-back lyrics from the mind of man who is a perfect fit both of the
A.D.I.D.A.S. acronyms (All Day I Dream About Sex and All Day I Drink And Smoke).
But his latest offering To The Xtreme has Devin wearing F.I.L.A.’s (Finally I
Left Adidas) this time around as the album is mellower and less explicit.
“On the first CD it was a lot of partying and a lot of fun,” says the artist who
made his formal introduction into the game in 1994 as a member of The Odd Squad.
“But as time goes on it gets more serious and it becomes more of a job so I just
wanted to get laid back with it instead of wilding out too much.”
Though Devin is growing towards producing more “serious” music, it has been his
carefree nature that has lauded him a rare respect from fellow artists that has
led to coveted cameo appearances on projects by Scarface, Dr. Dre, The Roots, De
La Soul and even the ill-fated Jay-Z/R. Kelly Best of Both Worlds album.
Devin’s popularity among his peers has also caused many out-of-the-loop music
listeners to ask: “What record label is he on?” The answer is Rap-A-Lot, the
legendary Houston-based record label that is responsible for iconoclastic acts
such as the Geto Boys.
Rap-A-Lot has been the home for a stable of respectable artists including Dirty,
Yukmouth, Tela, Big Mike, and the recently defected Do or Die. In other words, a
label that has national distribution but minimal pop appeal.
“Labels have asked me if I’m still on Rap-A-Lot, when is my last album with
them, and all of the questions that go around being interested,” he says. “But
nobody has just straight up asked me ‘Hey, why don’t you come over here with us,
man?’”
He continues by defending his decision to stay with the label gave him his start
in the rap game. “It has its advantages. We get a lot of respect and get a lot
of things accomplished because [Rap-A-Lot] don’t mind me moving around and doing
different things myself. Its almost like I’m still independent. They don’t try
to structure me or tell me to do this and that to get more record sales. I get
to be my own person and I don’t have to go out of character.”
Similar to his comedic influence Pryor, Devin is never out of character; you
never know what’s going to come out of his mouth. That’s the main reason why so
many curious adolescents felt the wrath of the leather strap after getting
caught listening to Pryor on wax - which causes you wonder if Devin’s kids get
in trouble for bumping daddy’s CDs.
“No, but they used to back in the day,” laughs the father of four. His children
range from ages two 13. “Now that they’re older I’m a little bit more lenient on
them and I let them listen to [my music]. But certain songs, I be like, ‘Naw,
naw, naw, you gotta turn that one off!”
- Maurice G. Garland
