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The Hollywood Alliance and Echoing Soundz present the Official Hollywood 3 X Album Release Party for Bay Area superstar E-40 after the successful release of his 3-CD project “The Block Brochure: Welcome to the Soil 1, 2 & 3.” The exclusive star-studded event, featuring an orange carpet and a deluxe photo booth was held on Tuesday in Hollywood. Attendees include Bobby Brackins, Too Short and more.