
“We are proud to welcome 2 Chainz to the Def Jam tradition and family of artists,” said Island Def Jam President & COO Steve Bartels. “We have a tremendous amount of respect for the incredible buzz 2 Chainz has built, and it’s our job to nurture and protect that. 2 Chainz has a credibility and flavor that is uniquely suited to the Def Jam lifestyle and brand. We look forward to great success together.”
The signing was celebrated with a performance at downtown New York hotspot S.O.B.’s, billed as 2Chainz’ first N.Y. concert. “2Chainz is a veteran who chooses being catchy over being cool,” raved the New York Times the next morning.
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